Newton’s Law and the Web
Newton’s Law of Inertia says “An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced...
View ArticleNavigating the Internet Minefield Pt. 1
The omnipresent media message today is that you can develop your own Web site. Network Solutions, Register.com and Go Daddy all have marketing campaigns that promise easy, cheap, and somehow still...
View ArticleNavigating the Internet Minefield Pt. 3
Last Month, we continued our series of articles to look at the perils of developing your own Web presence. We’ve been likening the Internet to a minefield, with potentially fatal missteps. Last month...
View ArticleHow’s Your E-fitness Quotient?
Originally published, December 2007 For many Americans, a brand new year signals a commitment to improving their fitness. Resolutions are made to eat better, work out more often and make lifestyle...
View ArticleWeb Investment Metrics – How Much Should I Spend on my Web
While some businesses make their Web site an IT expense, many others prefer to make it part of their advertising budget. While technology is involved, it really makes better sense to have your...
View Article2009 – The Most Important Year EVER to Get it Right
For years, our newsletters have stressed the fact that the success of your business depends on you taking the fullest advantage of all the Internet has to offer. This one is different. It’s not the...
View ArticleOld Media vs New Media
An observation from a guy who spent 13 years in radio business, and now has spent 13 years in the Internet business Old media is about marketing – New media is about connecting. Old Media is about...
View ArticleChris Remington joins Team Trivera
With a 10 year track record as one of Milwaukee’s leading Interactive and eBusiness strategists, Chris Remington joins Trivera Interactive, a Germantown based Web site Developer and Search Engine...
View ArticleInvasion of the Brand Snatchers
Yeah, we could make all sorts of other movie title jokes about it. Like "Dude, Where's My Message," "Silence of the Brands" and "Raiders of the Lost Trademark." But it's not a joking matter. Don't look...
View ArticleOut with Old, In with the New
It’s been said “Don’t look back, unless that’s where you’re headed.” But I hope you’ll accept my apology as we take a look at the adventure that was 2009 one last time before we launch into an...
View ArticleSocial Media: What’s That Sound?
For years, clients have been asking us if they needed to get on Facebook, Twitter, Foursquare and Google Plus. Now everyone’s asking about Pinterest. Our answer has never changed: “Don’t even think...
View Article10 Steps to Digital Marketing Success
In our last blog, we listed the 6 ways your neglected website is costing you money. If you are one of the rare businesses whose website is producing piles of revenue even though you haven’t updated it...
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